Fixed net prices per show for the STANDARD booth, excl. VAT and logistics costs. Floor space from the organiser, staff and travel come on top.
“How much does a trade show booth cost?” has two answers: the price of the booth itself and the total budget for your appearance. The booth is only one part of it. Plan for these items:
| Cost item | Who charges it? | At EXPRESS |
|---|---|---|
| Floor space (stand rental) | Trade fair organiser, price per m², depending on show and location | not included, booked directly with the organiser |
| Mandatory fees and connections | Trade fair organiser, e.g. media or marketing fee, power, exhibitor passes | not included |
| Booth: system, walls, lighting, flooring | Booth builder | included in the fixed price |
| Setup, dismantling, project management | Booth builder | included in the fixed price |
| Transport and delivery | Booth builder or forwarder, depending on distance | logistics costs, shown separately in the quote |
| Furniture and AV | Booth builder or furniture rental | optional, e.g. printed counter €450, 55" TV €250, bar table with 4 stools €250 |
| Wall graphic design | Agency or booth builder | optional from €500, or supply your own print files |
| Staff, travel, hotel | Your company | not part of the booth price |
| Invitations, advertising, giveaways | Your company | not part of the booth price |
You always book the floor space directly with the trade fair organiser, no matter who builds your booth. The price per square metre and any mandatory fees are listed in the exhibitor documents of each show. Many organisers charge extra for corner and peninsula spaces; at EXPRESS all three booth types cost the same.
Converted to floor space, an EXPRESS booth comes to about €305 to €670 net per m². Larger booths are cheaper per square metre, because planning, setup, dismantling and project management don’t grow at the same rate.
| Size | Floor space | Fixed price STANDARD | Price per m² |
|---|---|---|---|
| S | 9 to 16 m² | from €5,999 | about €375 to €670 |
| M | 18 to 25 m² | from €7,999 | about €320 to €445 |
| L | 25 to 36 m² | from €10,999 | about €305 to €440 |
A pure price per square metre can still be misleading when comparing offers. What matters is what’s included: at EXPRESS the booth system, full-surface printed walls, lighting, carpet, setup, dismantling and project management are part of the price. With many offers, exactly these items are charged separately.
There are three ways to get a booth. Which one pays off mainly depends on how often you exhibit and how much work you want to handle yourself.
| Rent a system booth | Buy a system booth | Custom build | |
|---|---|---|---|
| Upfront cost | none, fixed price per show | high one-off investment | built for your brand, usually the most expensive option |
| Cost per additional show | same fixed price, cheaper with volume discount | logistics, setup, dismantling, new graphics | storage, setup, dismantling, adjustments |
| Storage and maintenance | handled by the rental company | organise and pay yourself | usually charged by the builder |
| Flexibility | size and booth type free for each show | tied to the size you bought | tied to the booth that was built |
| Lead time | short, pre-configured system | production before the first show | long planning and production |
| Best for | 1 to 5 shows a year, little in-house effort | many shows in the same format | large appearances with special requirements |
For most companies with one to five shows a year, a rented system booth is the most economical option: no capital tied up, no storage costs, one fixed price per show. Check it with your own figures in the rent or buy calculator.
Just like CADstar at infotage FACHDENTAL: two printed walls with spotlights, two open sides, two brands.
Like WEISS at DST: an inline booth without tower, with LED walls, LED counter and showcase. The LED technology is custom-built and priced individually.
Like Hamilton at BrauBeviale: 36 m², storage room with door and modular counters for consultations. A single show appearance.
All examples: fixed net prices per show, excl. VAT and logistics costs, without floor space from the organiser. We confirm the exact price for your show after a short check, usually within 24 hours.
